Insights

What we're seeing when businesses that already use AI try to get more from it. Written by the directors.

  1. The first return on AI is knowing its limits

    The first serious spend on AI usually buys clarity, not payback. That is worth real money, as long as everyone agreed that is what was bought.

  2. You already have AI. Do you know where?

    Your team is already using AI, on personal logins and in tools nobody approved. Where they use it tells you where to start.