Privacy
We collect as little as we can. This page says what, why and where, and how to have it removed.
Who we are
This site belongs to Forge Labs Limited, trading as Latent Labs, NZBN 9429053122261, based in Ōtautahi Christchurch, Aotearoa New Zealand. We follow the Privacy Act 2020.
Our privacy officer is one of the directors. You can reach them at [email protected].
What we collect, and why
An enquiry gives us your name, email address and message. It may also include your organisation, and the page you sent it from. Nothing else.
Booking a call gives us your name, email address and the time you choose. You can add a note.
We use it to reply to you, and to keep a record of our conversation with you. We don't use it for anything else, and we don't add you to a mailing list.
You don't have to give us any of it. Without a name, an email address and a message, we can't reply.
Where it goes
The form sends your enquiry straight to HubSpot, our customer database. Nothing passes through any other service of ours on the way.
HubSpot is a United States company and stores data outside New Zealand. HubSpot then emails the directors to say an enquiry has arrived.
Bookings are made through HubSpot's meetings tool, so the name, email and time you give go into the same customer database as an enquiry. Nothing passes through any other service of ours.
Analytics
We don't run any analytics on this site at the moment. If we start, we'll say so here first.
Cookies
This site sets no cookies.
Hosting
GitHub Pages hosts this site for now. GitHub is a United States company. Like any web host, it handles your IP address to deliver pages.
Who can see it
The three directors. We don't sell, rent or share your details with anyone else.
How long we keep it
We keep an enquiry while we're talking with you. If you don't become a client, we delete it two years after our last contact.
Seeing, correcting or removing it
You can ask to see what we hold about you, to correct it, or to have it deleted. Email [email protected] and we'll respond within 20 working days.
If you're not happy with our answer, you can complain to the Office of the Privacy Commissioner.
Changes
If we change what we collect, we'll update this page first. Last updated 20 October 2026.